Consumers in China, India, USA and Korea care about water resistance in smartphones.

Water Protection Insight 1

Mobile phones are essential to our lives.

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Water Protection  Insight 2

Every month, most consumer phones are exposed to situations where water is present.

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Water Protection Insight 3

Consumers expect their next phone to survive common incidents.

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Water Protection Insight 4

Consumers are concerned about phone water damage.

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Water Protection Insight 5

Consumer attitudes strongly favor water resistance for their phones.

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Water Protection Insight 6

Consumers say improved water resistance in next phone is essential or important.

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Water Protection Insight 7

Water events are common and if phone becomes inoperable, brand switching often occurs.

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Water Protection Insight 8

Consumers are willing to pay more for immersion resistance than any other feature.

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Water Protection Insight 9

After price and brand, inclusion of a water resistance feature drove more simulated purchases than any other attribute.

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