News and Events

Suhr Guitars Makes Elixir® Strings Its First Choice for 2009 Limited Edition Electric Guitar


Lake Elsinore, CA (April 9, 2009)—Suhr Guitars, a leading manufacturer of hand-crafted guitars and amplifiers, has chosen Elixir Strings for its 2009 Limited Edition Modern Carve Top electric guitar.

Suhr Guitar with Elixir® Strings

Suhr Guitars' newest model has a luxurious look and feel. Unique features include a ¾-inch maple top that is glued onto an alder body and commemorative inlay work on the fingerboard. With all this attention to detail going into every guitar, the company knew it had to make the right choice when choosing strings. Elixir Strings proved to be the right choice because of their superior sound quality and long-lasting playability.

"We have been using Elixir Strings for six or seven years now on all of the guitars we build, so we knew they would again be a great fit for our 2009 Limited Edition Modern Carve Top," says Ed Yoon, director of marketing, sales & customer service at Suhr Guitars. "Elixir Strings have a very nice balanced sound and they maintain their tone for a long time. Customers notice how great the strings are and often comment on their crisp sound and long life. In fact once customers realize they are playing Elixir Strings, they tell us they won't use anything else."

Each 2009 Limited Edition Modern Carve Top guitar features a set of light gauge electric Elixir Strings with ultra-thin NANOWEB® Coating, thus providing the best possible sound to both users and potential customers of more than 100 authorized Suhr Guitar dealers worldwide.

"For high-end guitars such as the ones we produce, we think it's important for our dealers to showcase them with fresh sounding strings. This way our guitars sound as good as they can when a customer tries them out," Yoon continues. "A lot of other string brands start sounding dull after a few hours of being played. But Elixir Strings keep that fresh new-set-of-strings tone for a very long time and we think that's critical, especially for our dealers."

Only 75 Limited Edition Modern Carve Tops are being manufactured. The guitar retails for $5,900.

About Elixir® Strings

Elixir Strings is the pioneer in coated string technology and is available in two string 'flavors.' Strings with ultra-thin NANOWEB® Coating provides the bright tone and punch of uncoated strings, yet keep their lively tone three to five times longer than ordinary strings. The thin coating is nearly undetectable – providing the feel of traditional strings. Elixir Strings with original POLYWEB® Coating also sound great three to five times longer than ordinary strings, have a balanced tone with smooth response, feel comfortably smooth, and reduce finger squeak. Elixir Strings are available in a full range of gauges for acoustic guitar, electric guitar, bass, banjo, and mandolin.

Today, Elixir Strings are installed as original equipment by a growing list of discriminating electric guitar and bass manufacturers including Ibanez, Tom Anderson Guitarworks, Brian Moore Guitars, Carvin, Melancon Guitars as well as premium acoustic guitar luthiers such as Taylor Guitars, Santa Cruz Guitar Company, Lakewood Guitars, CA Guitars, Carvin, and Goodall Guitars. Elixir® Strings are endorsed by popular artists such as Melissa Etheridge, Train, Dave Mason, Michael W. Smith, Jim Messina, Christopher Cross, Bob Seger, and Drowning Pool.

Elixir Strings are manufactured by W. L. Gore & Associates, the company widely known for such innovations as GORE-TEX® Fabrics. For more information, please visit elixirstrings.com.

Contact

Heather E. Ball
D. Pagan Communications
631-659-2309, ext. 19
heatherb@dpagan.com